Case Study: IBM scales global events and virtual registrations with RainFocus

Why IBM chose to switch to RainFocus' integrated SaaS platform

IBM, a leading technology company, faced the challenge of managing a complex global events program with an outdated proprietary solution. They needed a single, integrated SaaS platform from a vendor like RainFocus that was scalable, offered a modern experience, and could provide powerful data analysis for their marketing strategy, all while enabling self-serve management for hundreds of event managers worldwide.

By implementing the RainFocus platform, IBM gained a highly configurable solution that enabled a successful pivot to virtual events. This allowed them to scale their premier event, IBM Think, from 40,000 to 120,000 attendees while maintaining data integrity and security. RainFocus provided the APIs for seamless marketing system integration and a templated approach that empowered global teams, resulting in over 500 smaller events being managed efficiently. The partnership with RainFocus continues to deliver consistent real-time analytics and flexibility for IBM's hybrid event future.

IBM