Case Study: IBM achieves a 12% uplift in prompted brand awareness with VIOOH

IBM boosts prompted brand awareness by 12% with VIOOH

IBM, a major technology company, sought to increase its brand consideration and specifically target 'IT Decision Makers' in the UK to compete more effectively. They partnered with the vendor VIOOH to implement a programmatic digital out-of-home (DOOH) advertising solution to address this challenge.

VIOOH implemented a targeted campaign that used geo-targeting around key client offices and day-parting to run ads during peak commuter hours. This solution successfully reached the desired audience of office workers and decision makers. The campaign resulted in a 12% uplift in prompted brand awareness for IBM, effectively meeting their brand health objectives.

IBM