UserTesting B2B Case Studies & Customer Successes

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UserTesting helps organizations create insanely great customer experiences by scaling actionable human insights across teams. Combining a participant network, AI-powered analysis, and expert services, we enable companies to validate decisions, innovate faster, and align their teams to customer needs. By embedding human insights into design, development, and launch processes, organizations can eliminate guesswork, save costs, and deliver transformative experiences. Trusted by 3,000+ companies, including 75 of the Fortune 100, UserTesting empowers teams to close the experience gap and proactively meet customer expectations.

Case Studies

Showing 111 UserTesting Customer Success Stories

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1-800-PACK-RAT improves quote form conversion with UserTesting

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AAA Club Alliance achieves 30% lift in organic conversions and 39% revenue growth with UserTesting

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Abercrombie & Fitch Co. achieves higher conversions and smarter customer experiences with UserTesting

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Adobe improves Photoshop user experience with UserTesting

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Adobe helps BRP achieve customer-led digital transformation with UserTesting

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ADT achieves sharper competitor insights with UserTesting

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Alaska Airlines achieves pandemic rebound and boosted customer confidence with UserTesting

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Alberta Blue Cross achieves clearer member experiences and reduced support volume with UserTesting

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How Amazon leverages insight from existing and potential customers to improve the seller experience

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How AWS works with UserTesting to bring their customer obsession principle to life

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American Airlines achieves a 15% average increase in QXscore with UserTesting

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Ancestry achieves higher new-user revenue with UserTesting

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Apartment List achieves increased revenue and reduced costs with UserTesting

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ATB Financial achieves rapid product iteration and doubles testing frequency with UserTesting

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Athletic Greens achieves a 5% increase in online checkout rates with UserTesting

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How the UK’s first digital-only bank used human insight to build better digital experiences and increase its App Store rating to 4.8

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AutoTrader.com achieves 80% time savings and more customer-centric experiences with UserTesting's Live Conversation

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Banco Sabadell achieves better digital usability and higher conversion with UserTesting

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Betway Group achieves 600% increase in app downloads in emerging markets with UserTesting

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How BT Group leveraged human insights to establish EE as their consumer brand, improve their app, and optimize their Aimee AI chatbot

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Burberry drives app engagement — 200% increase in personalized-content interactions and App Store rating to 4.9 with UserTesting

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Calm achieves faster, higher-quality research insights with UserTesting

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Canadian Tire achieves rapid, evidence-based product validation with UserTesting

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Canva achieves optimized onboarding and boosts new-user confidence with UserTesting

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CaringBridge achieves 25% increase in app engagement and higher ratings with UserTesting

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CarMax achieves faster user insights and improved conversions with UserTesting

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Cathay accelerates customer-led design and reduces rework with UserTesting

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Cedar achieves faster remote research and improved patient experience with UserTesting

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Chico's achieves faster UX decisions and increased customer satisfaction with UserTesting

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Clearhead achieves 47% order conversion lift and data-driven solutions for clients with UserTesting

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Code for America achieves 32% improvement in pre-trial success with UserTesting-powered ClientComm

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Costa Coffee achieves stronger digital engagement and loyalty with UserTesting

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Costco Travel achieves intuitive online bookings and 82% fewer support calls with UserTesting

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CoverMyMeds achieves faster, patient-centered prescription prior authorizations with UserTesting

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Credit Sesame improves UX and conversions with UserTesting

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Deezer Enhances UX and Personalization with UserTesting

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Deliveroo achieves fast product-name validation and scalable remote customer insights with UserTesting

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DocuSign achieves a 25% increase in ID Verification success and boosts user confidence with UserTesting

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Eccentric Engine achieves a 5x increase in conversions and 30% more customer interactions with UserTesting

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Everypaw achieves 85% engagement uplift and market share growth with UserTesting

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Expedia Group achieves faster, lower-cost customer research with UserTesting

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Experian achieves 20% process-efficiency gains and richer human insights with UserTesting

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Extra Space Storage achieves 3% lift in move-in conversions and 14x faster UI deployments with UserTesting

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FamilySearch achieves faster, insight-driven user research with UserTesting

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Fandango achieves 3x improved VIP+ usability and faster customer insights with UserTesting

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Finastra achieves higher conversions and faster product development with UserTesting

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Freeletics achieves faster, actionable user insights with UserTesting

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GoDaddy achieves faster, higher-confidence customer insights with UserTesting

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How the biopharma leader builds websites that educate healthcare professionals about medicines and vaccines

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Gymshark improves checkout, sizing, and app performance with UserTesting

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Helix achieves higher enrollment and clearer user understanding with UserTesting

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HelloFresh achieves 400% faster insights with UserTesting

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HP Inc. achieves 3% increase in website conversions, 7% higher revenue per visit, and 61% improvement in customer satisfaction with UserTesting

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Iberia Airlines achieves faster customer-informed decision-making with UserTesting

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IBM achieves scalable usability benchmarking and faster research cycles with UserTesting

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Notre Dame’s IDEA Center validates 100+ market opportunities and doubles company launches with UserTesting

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Indeed speeds MVP launches and builds a user‑centric Incubator with UserTesting

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ING Direct Spain scales UX research with UserTesting

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Intermountain Health improves patient scheduling with UserTesting

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Jotform achieves 800% increase in onboarding completion and 299% Zoom integration growth with UserTesting

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KeyBank improves ATM client experience with UserTesting

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Kimberly-Clark achieves faster shopper and consumer insights with UserTesting

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Kimberly-Clark achieves measurable UX impact at scale with UserTesting

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Kiva improves loan discovery and donor re-lending with UserTesting

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Krikey achieves 1M users and boosts install conversion from 5% to 40%+ with UserTesting

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Lenovo achieves scalable UX testing and increased customer satisfaction with UserTesting

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Liquid Agency achieves 4x faster customer insights and 75% cost savings with UserTesting

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Little Caesars Enterprises achieves faster checkout, higher NPS, and more weekly orders with UserTesting

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Microsoft Corporation achieves 5X faster decisions and market leadership with UserTesting

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Microsoft Corporation trains 25 million people and builds customer empathy with UserTesting

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Motorpoint saves time and money with UserTesting

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My Pup Powered by Purina achieves 365% increase in app engagement with UserTesting

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National Australia Bank achieves faster, customer-centric digital transformation with UserTesting

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NBCUniversal achieves millions of new digital subscribers with UserTesting

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New York Public Radio achieves a successful Gothamist relaunch and increased audience engagement with UserTesting

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NRG Energy improves ad performance and brand creative with UserTesting

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Panera Bread achieves a more personalized, frictionless website experience with UserTesting

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Pearson achieves a 43% increase in enrollments and improved K–12 virtual learning UX with UserTesting

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Philips achieves agile, customer-first innovation — 80% faster insights and 15× more tests — with UserTesting

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Pimsleur achieves actionable user insights and faster UX turnaround with UserTesting

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Pitney Bowes achieves a 133% increase in customer renewals with UserTesting

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PSA & Collectors achieves higher customer satisfaction and task success with UserTesting

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Sage enhances SaaS customer experience with UserTesting

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Scotts Miracle-Gro achieves faster digital optimization and 20% more lawn care plans with UserTesting

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Skyscanner achieves rapid, insight-driven pivots and stronger brand equity with UserTesting

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Spark Networks achieves faster, more confident brand and product decisions with UserTesting

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Spread Group achieves faster, insight-driven product growth with UserTesting

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Subway achieves 10X loyalty program enrollments and higher mobile app ratings with UserTesting

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T. Rowe Price achieves a 37% reduction in online account drop‑offs with UserTesting

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TaxSlayer achieves 79% reduction in form-finding time and faster tax preparation with UserTesting

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Tealium improves AI feature usability and navigation with UserTesting

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Tesco Bank achieves higher customer confidence and improved net promoter scores with UserTesting

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The Home Depot achieves greater customer empathy and delights customers with UserTesting

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The Philadelphia Inquirer achieves a 68% increase in mobile checkout rates with UserTesting

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The Readability Consortium achieves faster, more accessible reading with UserTesting

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The Stars Group bridges the empathy gap to win more customers with UserTesting

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Tucows achieves 2X employee growth and 90% positive brand associations with UserTesting

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Vistaprint reverses 16% page-exit spike and restores engagement with UserTesting

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Vitality achieves better global app usability and member engagement with UserTesting

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Walmart.ca achieves higher on-site conversions and a 13% revenue lift with UserTesting

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How Walmart Canada scales their UX practice

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Webex by Cisco achieves 10X better remote collaboration and 100+ validated features with UserTesting

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Wells Fargo achieves better digital customer experiences with UserTesting

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WestJet achieves more accurate voice assistance and increased customer trust with UserTesting

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Wise achieves a 400% increase in online page views with UserTesting

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World Education Services (WES) reduces development time by up to 3x and boosts customer satisfaction with UserTesting

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Yorkshire Building Society improves communication clarity and customer understanding with UserTesting

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Zendesk boosts onboarding engagement and revenue with UserTesting

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Zenni Optical boosts conversions and growth with UserTesting

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Zigzag achieves stronger user engagement and AI chat validation with UserTesting

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Zillow achieves an 8% conversion lift and improved home-search experience with UserTesting

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