Case Study: Kimberly-Clark achieves faster shopper and consumer insights with UserTesting

How the 150-year-old consumer products leader leverages valuable insights from shoppers across the world

Kimberly-Clark partnered with UserTesting to better understand shoppers and consumers and improve decision-making across the business. The company needed a faster, more efficient way to run research studies without the traditional recruiting time, cost, and effort, while also testing across different markets and product iterations.

With the UserTesting platform, Kimberly-Clark scaled human insight and can now complete studies from start to finish in hours. The solution helped the company improve consumer understanding and speed up research, delivering faster insights that support better digital and product decisions.

Kimberly-Clark

Andy Ford

Global Head of UX