Case Study: My Pup Powered by Purina achieves 365% increase in app engagement with UserTesting

How Purina uses human insight from UserTesting to make their My Pup app a treat for dog owners

Purina’s My Pup app set out to help new dog owners but, after launch, needed real user insight to validate design choices and prioritize improvements. For six months the team used UserTesting to recruit target users, observe navigation and content issues, and build a roadmap for feature and UX updates.

Using those insights Purina renovated the app—simplifying content, improving navigation, and adding weekly tips, checklists, a friendly tone and a brighter design. The changes drove strong results: navigation improvements led to a 365% increase in engagement, active users rose 48%, content library engagement grew 4x, and returning-user activity increased notably.

My Pup Powered by Purina

Karen Marchi

Product Owner