Case Study: Zillow achieves an 8% conversion lift and improved home-search experience with UserTesting

Zillow improves home search experience, increasing conversion by 8 percent

Zillow, the leading real estate and rental marketplace, set out to redesign its search-results experience to help customers find homes more quickly and easily while avoiding any negative impact on conversions as site layouts changed.

Working with UserTesting to evaluate variations in map placement, advertising and listings, Zillow learned users preferred a side-by-side map and list view that preserved geographic context. Implementing that design led to up to an 8% lift in conversions—more customers contacting agents—which translated to a measurable boost in revenue.

Zillow

Hernan Savastano

V.P. of User Experience