Case Study: Motorpoint saves time and money with UserTesting

How Motorpoint used insight from customers to build a sleek car buying experience in-store and on the company's website

Motorpoint wanted to improve its car buying experience, but its challenge was making smart digital decisions without wasting time and money on unnecessary redevelopment. Working with UserTesting, the retailer gained rapid user insights to better understand how customers used its product and to guide its digital development.

UserTesting helped Motorpoint adopt a test-and-learn approach and embed customer feedback into development. This led to a key cost-saving insight: customers were already happy with Motorpoint’s vehicle valuation tool, so redevelopment was unnecessary. As a result, Motorpoint saved time and money, avoided rework, and improved its ability to prioritize changes that would have real impact.

Motorpoint

Razvan Ghica

Head of Design