Case Study: Expedia Group achieves faster, lower-cost customer research with UserTesting

How Expedia Group saves over seven figures a year with fast customer feedback

Expedia Group partnered with UserTesting to improve how its team conducted customer interviews and gathered feedback. The company needed a faster, more cost-effective way to reach customers in other markets, including Japan, where in-person research was expensive and time-consuming.

Using UserTesting’s Live Conversation and Invite Network capabilities, Expedia Group was able to set up and launch tests in minutes and receive feedback the same day, often within two hours. UserTesting helped the company reduce interview time and costs, expand audience reach, and share results across the organization on the same day.

Expedia Group

Tammy Snow

Head of User Research