Case Study: Freeletics achieves faster, actionable user insights with UserTesting

How Freeletics delivers digital fitness for everyone with fast feedback from UserTesting

Freeletics is an AI-powered digital fitness coach used by over 40 million athletes in 160+ countries, with a mission to make exercise accessible to everyone. To build truly personalized training, the team needed broader, more representative user research, but recruiting testers through parks, campuses, and social media was fragmented and slow—limiting how often and how deeply they could test ideas across countries, languages, and fitness levels.

By adopting UserTesting and Live Conversation, Freeletics accelerated recruitment, gained richer “why” insights, and expanded testing from UX to messaging, onboarding, and branding. Targeted studies (e.g., with runners) revealed priorities like prioritizing audio coaching and pace-based personalization, reduced recruitment channels, sped up planning and A/B testing, and helped scale human-centered research across the company to improve activation, retention, localization, and engagement.

Freeletics

Natalia Suarez

Product Designer