Case Study: Zigzag achieves stronger user engagement and AI chat validation with UserTesting

How Zigzag used human insight to develop the Ziggy AI chat function for their popular puppy coaching app

Zigzag needed to validate its AI chat feature, Ziggy, to see whether users would understand it, find value in it, and prefer it over searching Google. Using UserTesting, the team ran user interviews, prototype tests, and prompt testing to assess discoverability, first impressions, willingness to engage, and willingness to pay.

With UserTesting, Zigzag refined the product by breaking its value proposition into smaller sections and improving the flow of the AI experience. The tests showed that more than 90% of users were interested in the AI chat, 60% engaged with the value proposition, and 100% of testers successfully used the initial prompts, helping Zigzag shape a clearer and more engaging launch.

Zigzag

Jack Mitchell

Head of Product & Operations,