Case Study: Zenni Optical boosts conversions and growth with UserTesting

How Zenni Optical leverages Contentsquare and UserTesting together to create a profitable guest checkout experience

Zenni Optical used UserTesting to understand why shoppers were abandoning their carts during checkout, as about 80% of visitors were dropping out. The team suspected the lack of a guest checkout option was creating friction, and they needed customer insight to confirm the problem and improve conversions.

UserTesting helped Zenni validate the issue through interviews and testing, leading to the launch of a guest checkout feature. As a result, Zenni saw a 7.25% increase in checkout conversion rate, a 22.9% decrease in exit rates, and a 900% rise in guest checkout sales, contributing to roughly 2x higher actualized revenue than projected.

Zenni Optical

Justine Issavi

Director of Research