Case Study: FamilySearch achieves faster, insight-driven user research with UserTesting

How FamilySearch helps people around the world find joy in connecting with their relatives

FamilySearch, the world’s largest genealogy organization, wanted to expand its service into China but needed to understand how Chinese users’ expectations and search behaviors differed from Western assumptions. The team needed fast, reliable feedback from bilingual participants to help shape a better experience for a new market, and they turned to UserTesting for support.

UserTesting helped FamilySearch quickly recruit targeted bilingual testers and use moderated and unmoderated video research, including Live Conversation, to gather rich insights in minutes and hours instead of weeks or months. As a result, FamilySearch cut user-research time and cost dramatically, redesigned the Chinese experience around local information needs, and achieved faster adoption, becoming the #1 top-rated user experience in mobile content.

FamilySearch

Gregg Richardson

Head of Product Strategy