Case Study: Athletic Greens achieves a 5% increase in online checkout rates with UserTesting

How the makers of AG1, the all-in-one health drink, blend a marketing message that customers love

Athletic Greens partnered with UserTesting to support its AG1 rebrand and website redesign, with the goal of making sure customers understood the product’s value beyond the new look. As Athletic Greens updated packaging, web copy, and marketing messages, it needed feedback on how to clearly communicate benefits, packaging options, flavor descriptions, and the broader health value of AG1.

Using UserTesting contributors for research sprints and usability testing, Athletic Greens refined website messaging, content strategy, and UI/UX before A/B testing. The insights helped improve how the brand educated visitors and led to a 5% increase in online checkout rates, while also strengthening customer understanding of AG1’s benefits.

Athletic Greens

Grace Pawlowski

Senior Manager, Product Marketing & Customer Strategy