Case Study: Liquid Agency achieves 4x faster customer insights and 75% cost savings with UserTesting

How quick user insights help shape brand strategy and creative for Liquid’s clients

Liquid Agency, a brand culture and experience design firm that works with clients like Walmart, Intel, and UserTesting, was tasked with introducing the UserTesting brand to broader audiences under a very tight timeline. Traditional research methods would have been too slow to inform strategy, creative development, and stakeholder buy‑in within the required few weeks.

Liquid used UserTesting’s Marketing Insight and pre-written quick-answer tests to gather rapid customer feedback—running 12 tests in three weeks—which delivered insights and video evidence that reshaped messaging and creative choices. The approach provided faster decision-making (about 4x quicker than traditional research), roughly 75% cost savings through automated recruiting and testing, stronger client confidence, and ultimately led Liquid to adopt UserTesting for future projects.

Liquid Agency

Samantha Tazzia

Campaign Planner