Case Study: Spread Group achieves faster, insight-driven product growth with UserTesting

How Europe's largest made-to-order printing business leveraged competitor insight to launch new features and increase sales

Spread Group, a multi-brand B2C and B2B company, has used UserTesting for more than 10 years to support research across its brands. The team needed a better way to understand customer behavior, evaluate competitors, and improve how it communicated sustainability and product offerings.

Using UserTesting, Spread Group ran video-based tests with global participants in English and German to guide product and messaging decisions. The insights helped Spreadshirt launch custom-print stickers and refine sustainability labels and site navigation, contributing to a nearly 20% increase in organic product sales in Europe.

Spread Group

Dave Gorman

Director of Customer Experience