Case Study: ATB Financial achieves rapid product iteration and doubles testing frequency with UserTesting

How ATB Financial rapidly innovates their platform with customers in mind

ATB Financial, a Crown corporation serving over 770,000 Albertans, set out to continuously evolve a digital banking platform that makes banking easy. To keep a customer-first approach, its UX team needed fast, reliable access to the right customers and high-quality, actionable insights to guide product decisions in a fast-moving environment.

By adopting UserTesting, ATB’s UX team began connecting with target customers in hours and running studies roughly every week, enabling rapid iteration and informed product launches. This shift doubled their testing frequency compared with in-person methods, helped verify reactions to major changes (including a new website) within minutes to days, and improved cross‑organizational decision-making and overall customer experience.

ATB Financial

Jesús Ramirez

Senior UX Manager