Case Study: Scotts Miracle-Gro achieves faster digital optimization and 20% more lawn care plans with UserTesting

How Scotts Miracle-Gro creates exceptional digital experiences across its portfolio of brands

Scotts Miracle-Gro turned to UserTesting to speed up digital experience research and overcome the cost and time burden of traditional in-person user testing. The company needed faster insights to improve its website and product pages without limiting how often it could test and iterate.

Using UserTesting, Scotts Miracle-Gro was able to run tests and receive feedback in less than two hours, enabling multiple rounds of testing in a single week. UserTesting helped identify a missed required field on a product page, and after optimization, Scotts Miracle-Gro saw a 20% increase in users generating lawn care plans, with a projected ROI of 477%.

Scotts Miracle-Gro

Jess Bailey

User Experience Manager