Case Study: Indeed speeds MVP launches and builds a user‑centric Incubator with UserTesting

How the Indeed Incubator uncovers human insights to help more people find jobs

Indeed, the world’s largest job search engine, launched the Indeed Incubator to run small product teams like mini‑startups using metered three‑month funding rounds. Because these early-stage teams were too small to generate reliable quantitative signals, they needed a fast way to gather qualitative user insights to validate ideas and shape MVPs.

Incubator teams use UserTesting’s Live Conversation during kick‑off weeks and unmoderated tests to rapidly talk to users and iterate, with every product expected to launch an MVP within the first three months. The result is a deeply user‑centric program (teams aim to speak with a user every other week), 34 products funded since 2017 with six integrated into Indeed, and faster, confidence‑backed launches such as a universal resume for Japanese jobseekers and Indeed Hiring Events.

Indeed

Ann Enders

Director of UX