Case Study: Pimsleur achieves actionable user insights and faster UX turnaround with UserTesting

How Pimsleur’s small team is discovering actionable insights

Pimsleur, a long-standing leader in audio-based language learning, needed to ensure its mobile app met the needs of today’s learners and to uncover where users were getting stuck, what they loved, and where there were opportunities for innovation. With a small product team and one digital product manager also handling UX research, Pimsleur sought faster, actionable insights to guide product decisions and improve the user experience.

Using UserTesting’s Panel and My Panel to recruit current, former, and prospective learners, Pimsleur ran tests on learning behaviors, planning tools, competitive benchmarks, and prototypes. The intuitive platform enabled rapid test launches and fast feedback, helping the team identify friction points, align the product roadmap with customer needs, significantly shorten UX planning cycles, and surface new opportunities to deepen user engagement—insights that are now shared across the organization.

Pimsleur

Mitch Scuzzarella

Digital Product Manager