Case Study: Clearhead achieves 47% order conversion lift and data-driven solutions for clients with UserTesting

Clearhead Leverages Usertesting to Develop Data-Driven Solutions for Clients

Clearhead is a digital optimization agency that partners with Fortune 500 brands to drive measurable improvements across websites and campaigns. While analytics helped them spot where things broke, Clearhead struggled to understand why experiments succeeded or failed—leaving teams reliant on opinion rather than the customer voice when prioritizing fixes and redesigns.

To fix this, Clearhead combined web analytics with UserTesting to surface qualitative insights, apply its Problem Solution Mapping, and iteratively prototype and validate solutions before live A/B rollouts. That approach produced tangible wins—most notably a Blender Recommender for Vitamix that boosted order conversion by 47% with an 88% completion rate—and has made user testing a standard part of every redesign.

Clearhead

Brendan Moore

Senior Product Optimization Director