Case Study: Calm achieves faster, higher-quality research insights with UserTesting

How Calm increased their research speed by 10x and developed the progress tracker for their wellness app

Calm, a mental wellness app company, needed a faster way for its small research team to gather high-quality feedback from a diverse pool of users and move beyond basic usability testing. Using UserTesting’s platform, Calm wanted to better understand how people think about stress, anxiety, and mental health so it could improve the app experience and inform new product ideas.

UserTesting enabled Calm to recruit participants from diverse backgrounds, automatically compensate them, and collect responses from 10x more participants in a fraction of the time. With UserTesting, Calm shifted into more generative research and used the insights to design a home-page progress tracker, learning where to place it, what users expected, and that three weekly goals resonated best. The result was a progress tracker users love, created with faster, more actionable human insight from UserTesting.

Calm

Chase Clark

Lead UX Researcher