Case Study: NBCUniversal achieves millions of new digital subscribers with UserTesting

How NBCUniversal improves experiences across its platforms, channels, and brands

NBCUniversal, a global media and entertainment company that operates TV networks, film studios, production operations, theme parks, and digital businesses, needed to improve user experiences across its many platforms, channels, and brands. The challenge was to validate UX hypotheses quickly, align stakeholders, and drive growth in digital subscriptions at scale.

By partnering with UserTesting to run rapid, targeted research and usability testing, NBCUniversal was able to iterate product and experience decisions confidently. The work validated UX theories, boosted the UX team’s credibility, and contributed to millions of new digital subscribers.

NBCUniversal

Josh Snow

VP, Product and Design