Case Study: IBM captivates Epcot visitors with Pufferfish's PufferGrand display

IBM engages 10 million Epcot visitors with Pufferfish

The Walt Disney Company and IBM collaborated on an exhibit for the Epcot Center, facing the challenge of creating a high-impact visitor attraction to communicate the global messages behind IBM's Smarter Planet initiative. They needed a compelling way to captivate their audience of 10 million annual visitors. To meet this need, they worked with Pufferfish and utilized the PufferGrand display.

Pufferfish provided its largest spherical display, the PufferGrand, which was used with tailor-made content developed in association with IBM. This solution successfully pulled crowds, drew them in, and held their attention to educate and inform large numbers of people about technological advances. The Pufferfish display helped convey the global importance of the message and achieved amazing results for the exhibition.

IBM