Case Study: IBM achieves faster, smarter merchandising with Smart Merchandiser

Becoming A Quick Change Merchandising Artist

The case study details how IBM, a customer of Smart Merchandiser, faced the challenge of managing highly dynamic and scattered online merchandising data. The increasing volume of online sales and the influence of social media made it incredibly difficult to quickly align visual product displays with current consumer trends, inventory levels, and competitor pricing, a process that was largely manual and time-consuming.

The vendor, Smart Merchandiser, implemented its solution built on IBM WebSphere Commerce to address these challenges. This tool provided an integrated, automated platform that combined web analytics, social media data, and inventory management into a single visual interface. Merchandisers gained the ability to make real-time, intelligent adjustments to product displays across all channels. The results included an incremental increase in sales, a significantly reduced time for executing product management activities from days to hours, and an optimized shopping experience that facilitated a higher conversion rate.

IBM