Case Study: IBM achieves global employer brand consistency and faster recruitment with Papirfly

IBM - Customer Case Study

IBM, a global technology leader, faced a significant challenge in maintaining a consistent and modern employer brand across its marketing and recruitment teams in over 65 countries. The reliance on local agencies led to inefficiencies, high costs, and delays in campaign execution, while senior staff spent excessive time ensuring brand consistency. To address this, IBM turned to Papirfly's all-in-one brand management platform.

Papirfly's solution provided IBM with a centralized brand hub and digital asset management system, enabling teams to create on-brand, localized materials quickly and easily without external agencies. This resulted in faster campaign deployment, significant cost savings, and improved global collaboration. IBM reported that the platform is extremely cost-effective and has received universal positive feedback, empowering their teams to react to business needs much more quickly.

IBM

Jo Bedford

Global Recruitment Branding Manager