Case Study: IBM achieves more engaging virtual networking with Scoot

IBM - Customer Case Study

BI Worldwide, working with IBM, needed a more engaging way to host virtual networking events. Using Zoom left conversations feeling static and one-sided, with many participants staying silent instead of actively joining discussions. Scoot was brought in as the networking platform to help create a more lively, interactive experience.

With Scoot, attendees could move fluidly between conversations much like they would at an in-person event, and hosts were used to spark engagement. The result was a more vibrant networking environment for IBM, with 100% increased positive engagement feedback, 2X more employees joining more than one conversation, and cameras and microphones staying on. Scoot helped make IBM’s virtual events feel fun, dynamic, and far more interactive than Zoom.

IBM

Michelle Hepburn

Senior Event Producer