Case Study: IBM achieves streamlined content production and 2x content output with Upland Kapost

How IBM Tackled Content Visibility with Kapost Content Planner

IBM’s Big Data & Analytics Hub was struggling to manage a complex, multi‑sector content production cycle using a static editorial chart and email, which created limited visibility, laborious workflows and inefficient production. Tara Dunn and her teams spent hours manually updating calendars and coordinating via email, creating accountability and collaboration challenges.

Implementing Upland’s Kapost Content Studio provided a centralized master calendar with customizable views for teams and a single place for stakeholders to collaborate. Within 90 days the instance saw 2,933 comments, content output doubled, and engagement improved (including 179 unique viewers), resulting in faster, more accountable production and better page performance and content quality.

IBM

Tara Dunn

Inbound Marketing Strategy Lead / IBM Big Data & Analytics Hub Editor in Chief