Case Study: IBM speeds niche technical participant recruiting with Respondent

IBM sources niche technical participants in 2-3 days with Respondent

IBM, a major enterprise software company in the cloud, data, and AI industry, faced a significant challenge in recruiting niche technical professionals for research. Their team of researchers struggled with sourcing, which took weeks and resulted in high dropout rates, delaying critical insights for over 30 product teams.

Using Respondent, IBM's researchers implemented a solution centered on well-built screeners to quickly recruit from a verified panel. This turned a process that once took 2-4 weeks into one that takes just 2-3 days. The measurable impact was substantial, enabling the research team to grow from 5 to over 80 members and provide continuous feedback across the entire product lifecycle.

IBM