Case Study: IBM breaks down menopause stigma with The Team Brand Design

IBM shares 11 menopause stories with The Team Brand Design

IBM, a global technology company, approached vendor The Team Brand Design for assistance in creating a campaign for World Menopause Day. Their challenge was to break down the stigma surrounding menopause in the workplace and to create internal resources that would foster open discussion and provide support for employees.

The Team's solution was to produce a series of authentic short films by conducting sensitive Zoom interviews with 11 diverse IBM employees about their personal experiences. These films were hosted on IBM's intranet as a permanent resource and a montage was shared on social media. The campaign successfully ignited conversations internally, inspired other businesses, and generated positive press coverage, with The Team also creating supplemental podcasts and articles from the interview content.

IBM