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Second Street Lab
The Second Street Lab is the media and marketing community’s source for original content focused on audience engagement, generating digital revenue, and building an active email database. Their software solutions enable media companies and brands to maximize customer engagement and convert website visits into revenue via contests, ballots, quizzes, email and text messaging, and photo publishing e-commerce.
Case Studies
Showing 112 Second Street Lab Customer Success Stories
Birthday Club Drives 40% Open Rate & $15K Annual Revenue
Aberdeen American News
Joe Moore
Digital Product News Manager
Quiz Bundle Helps Hospital Earn 2nd Place in Breast Cancer Awareness Campaign
Baptist Health Paducah
Billings Gazette brings in $70,000 with Car Giveaway
Billings Gazette
Ryan Brosseau
Digital Media Director
Small-Market Paper Drives $6,000 with Biggest Fan Photo Contest
Central Kitsap Reporter
Best of Charleston Ballot Generates $170K
Charleston City Paper
Blair Barna
Advertising Director and Co-Owner
‘Best of’ Ballot a $630K Win for Paper
Chattanooga Times Free Press
Leah Merigian
Promotion Sales Coordinator
CHUR-FM - Customer Case Study
CHUR-FM
Coastal Virginia Magazine - Customer Case Study
Coastal Virginia Magazine
Real Estate Quiz Collects Valuable Data for Sponsor
Coldwell Banker Nuemann
Best of Denton Drives Customers for Merchants, $50K for Newspaper
Denton Record-Chronicle
Amanda Crocker
Marketing Director
Local Bakery Collects Valuable Data With Over 2,200 Survey Responses
Entercom New Orleans
Facebook Advertiser Sweepstakes Generates $13K for Station
Entercom New Orleans
Entercom Portland - Customer Case Study
Entercom Portland
Foodlink NY - Customer Case Study
Foodlink NY
Forsyth County News - Customer Case Study
Forsyth County News
Vince Johnson
Publisher
Small-Market Reader’s Choice Revenue Surges with 100% Growth YOY
Forsyth County News
Vince Johnson
Publisher
Fort Campbell Families Cover Contest Generates $1,400
Fort Campbell Families
Mary Beth Carlock
Fort Campbell Families
Quiz Helps Secure Event Sponsorship, Collects Qualified Leads for Auto Dealer
Greeley Tribune
Bruce Dennis
Greeley Tribune
School Spirit Contest Brings in $14K in Revenue & Over 2,000 Opt-ins
Greeley Tribune
Magazine’s First Ballot Leads to $152K
Harrisburg Magazine
Haydel's - Customer Case Study
Haydel's
Special Reserve Offer Gives Steakhouse Busiest Week Ever
Hubbard Interactive
KAKE-TV Secured 6 Sponsorships for Valentine’s Quiz
KAKE-TV
Patti Masten
KAKE-TV
Idol Video Contest Drives $22K for Station
KAKE-TV
Jason Schlitz
General Sales Manager
KCLR-FM - Customer Case Study
KCLR-FM
Holiday Sweeps Features 12 Sponsors + Drives Over $10K
KDRV-TV
Scott Sussman
Digital Sales Manager
KFMB Drives $58,000 with College Basketball Contest Campaign
KFMB Stations
KFMB-TV Leverages On-Air Talent to Drive Pro Football Contest Engagement
KFMB-TV
KKFN-FM - Customer Case Study
KKFN-FM
JJ Pellini
Bonneville Denver
KKFN’s 4-Steps to Scoring Pro Football 10,000+ Users Year After Year
KKFN-FM
KNDE-FM - Customer Case Study
KNDE-FM
KPWJ-FM - Customer Case Study
KPWJ-FM
KRDO - Customer Case Study
KRDO
Robin Lachapelle
KRDO
Kroger - Customer Case Study
Kroger
KTUU - Customer Case Study
KTUU
Facebook Contest Leads Hotel to Spend New Money with KY3-TV
KY3-TV
Kent Oglesby
KY3-TV
Sweeps Leads to $1.25MM Revenue for Advertiser
KYTV-TV
Email Achieves Digital Subscription Monthly Goal in 9 Days
Lawrence Journal World
Allison Wilson
Director of Marketing and Digital Advertising
Burger Card Generates $15K for the Lexington Herald-Leader
Lexington Herald-Leader
Mexican Villa - Customer Case Study
Mexican Villa
Milwaukee Journal Sentinel - Customer Case Study
Milwaukee Journal Sentinel
Birthday Club Email Secures $80K+ in Sponsorship Revenue
Northwest Florida Daily News
Michele Walden
Digital Events and Promotions Manager
The Northwest Herald Shifts Pitch to Focus to Generating Leads, Advertisers Respond
Northwest Herald
Omaha.com - Customer Case Study
Omaha.com
Paper Drives $15K with Battle of the Bands Contest
Orange County Register
Post and Courier - Customer Case Study
Post and Courier
Chris Zoeller
Post and Courier
Florida Times-Union Scores $50K with Pro Football Pick’em, Quizzes
Pro Football Pick’em
WERQ Selfie Contest Engages Audience & Drives $10K
Radio One
Tim Hall
Director Integrated Marketing
Sweeps for New Coffee Bar Receives 700+ Entries
San Diego CityBeat
Paulina Porter-Tapia
San Diego CityBeat
Best of San Diego Ballot Captures $250K for Union Tribune
San Diego Union Tribune
Brian Murphy
Interactive Ad Operations Manager
Ballot Drives 2,900% Increase for Email Newsletter Sign-ups
Sauk Valley Media
Sinclair Broadcast Group - Customer Case Study
Sinclair Broadcast Group
Holiday Wishes Sweepstakes Generates $9K in Revenue
Southern Illinoisan
Sweeps Drives Leads and Opt-Ins for Local Daycare
St. Louis Magazine
Carrie Mayer
Associate Publisher of Design STL Magazine and Senior Account Executive
St. Louis Post-Dispatch - Customer Case Study
St. Louis Post-Dispatch
Jolene Sherman
Sales Director
Pro Football Pick’em Scores $125K for the State Journal-Register
State Journal-Register
Sweeps Earns 15-Fold ROI for Yoga Festival
Steamboat Digital
David Wittlinger
Steamboat Digital
Tandoi Asphalt & Sealcoating - Customer Case Study
Tandoi Asphalt & Sealcoating
The Atlanta Journal-Constitution - Customer Case Study
The Atlanta Journal-Constitution
Jay Schultz
The Atlanta Journal-Constitution
The Caledonian-Record - Customer Case Study
The Caledonian-Record
Glen Jardine
Director of Marketing Services
Daily Herald Event Deal Brings in Over $95K
The Daily Herald
Michele Bates
Marketing Director
First-Time High School Football Ballot Scores 11K Votes and $5K
The Daily Sentinel
Julie Norman
The Daily Sentinel
Home Improvement Sweeps Generates $20K for Kansas City Star
The Kansas City Star
The News Tribune - Customer Case Study
The News Tribune
Kate Bare
The News Tribune
The News Tribune sold a survey, infographic, submission contests, quizzes, & sweepstakes to a group of advertisers and drove season-long engagement for fans
The News Tribune
Kate Bare
The News Tribune
Pizza Card Generates $9,000 for The News Tribune
The News Tribune
Holiday Sweepstakes Generates $6K for North Platte Telegraph
The North Platte Telegraph
Lesli Torres
The North Platte Telegraph
The Pantagraph Drives $18K with Revitalized Readers’ Choice Ballot
The Pantagraph
Michelle Wojcik
Advertising Director
The Post and Courier - Customer Case Study
The Post and Courier
Chris Zoeller
Director of Strategic Marketing
Children’s Museum Deal Brings in $48,000 for Paper
The Post and Courier
Claire Linney
Interactive Deals Specialist
The Roanoke Times Sold Football Sponsorships in 48 Hours, Re-Engages Advertisers
The Roanoke Times
Tammy Burdick
The Roanoke Times
Paper Brings in $70K with Holiday Ballot
The Roanoke Times
Tammy Burdick
The Roanoke Times
Cutest Couple Contest Generates 1,400+ Opt-Ins for Local Mall
The Signal
Vince Johnson
Chief Multimedia Officer
High School Football Ballot Drives $5K for The Signal
The Signal
Alesia Humphries
The Signal
Holiday Lights Contest Gets the Attention of The Travel Channel
The Signal
Athlete of the Week Generates $54K for The Telegraph Herald
The Telegraph Herald
Prom Contest Brings $3,000 to Small-Market Paper
The Westerly Sun
John Layton
Vice President and Advertising Director
Golf Contest Drives Over $100K for Madison.com
The Wisconsin State Journal
High School Sports Photo Contest Scores Year-long Revenue
Times Herald-Record
Golf Card Rakes in $200K for UpNorthLive.com
UpNorthLive.com
Shawn Wilcox
UpNorthLive.com
Pepsi Selfie Contest Brings in $10K for WCKX-FM
WCKX-FM
WCKX-FM Brings in $12K with Freestyle Video Contest
WCKX-FM
Video Contest + Ad Buy Brings in $11K for WCKX-FM
WCKX-FM
Star Search Video Contest Drives $12K & 3,500 Opt-Ins
WCWF-TV (CW 14)
Kansas City Royals Quiz Taken 40,000 Times in First Week
WDAF-TV
Renaissance Fair Deal Generates $102,000 for WDIV-TV
WDIV-TV
John Cook
New Business & Digital Sales Manager
WDIV-TV Creates $1MM Ballot Program
WDIV-TV
How WEEI-FM Drove $50K with Pro Football Contest
WEEI-FM
Pet Contest Collects over 1K Opt-Ins for Small-Market Paper
West Hawaii Today
Facebook Sweepstakes Collects 40 Leads for Lawn Care Company
WFMB-AM
Imported from Detroit Video Contest Drives $50K for WGPR-FM
WGPR-FM (HOT 107.5)
WHAM-TV - Customer Case Study
WHAM-TV
Small-Market Radio Stations Drive $5K with Bathroom Makeover Contest
WKDZ
Beth Mann
GM
Basketball Bracket Drives $60K Slam Dunk for Station
WLEX-TV
Kate Lowe
Interactive Account Executive
Derby Day Ballot Fully Integrates Sponsor + Station
WLEX-TV
Sherry Hayes
Director of Digital Sales
WMEE-FM - Customer Case Study
WMEE-FM
WMEE-FM - Customer Case Study
WMEE-FM
WPSD-TV - Customer Case Study
WPSD-TV
Sara Droke
WPSD-TV
Basketball Bracket Campaign Brings in $15K for WPSD-TV
WPSD-TV
WPSD-TV - Customer Case Study
WPSD-TV
Sara Droke
WPSD-TV
WPSD-TV Leveraged A Quiz To Provide Advertiser With Sales Leads
WPSD-TV
WPSD-TV - Customer Case Study
WPSD-TV
Sweeps Delivers 221 Leads, Huge ROI for Dentistry
WPSD-TV
Cutest Baby Contest Inspires Sponsor to Increase Contract by $20K
WQNU-FM
Man Cave Giveaway Brings In $100K for FOX 50
WRAZ-TV (FOX 50)
WRBR-FM - Customer Case Study
WRBR-FM
Dream Wedding Contest Drives $30K for WSB-FM
WSB-FM (B98.5)
Grocery Sweeps Generates 5K Leads for Advertiser, $10K in Revenue
WXMI-TV
Julie Ardelan
WXMI-TV
WYMG-FM - Customer Case Study
WYMG-FM
YMCA - Customer Case Study
YMCA
Travel Agency Books $30K from Magical Vacation Sweeps
zimmer radio group
Andrea McFarland
Digital Promotions Director
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