Case Study: The Signal achieves $5K in revenue and 31,700 votes with Second Street Lab

High School Football Ballot Drives $5K for The Signal

The Signal, an 8,500-circulation daily newspaper in Santa Clarita, wanted to expand its audience reach, collect email addresses, and build authority with local high school football fans. Working with Second Street Lab, it launched the Providence Medical Institute Prep Football Fans’ Choice Awards, a sponsored online ballot created to engage a younger, sports-focused audience and promote SignalSCVSports.com.

Second Street Lab helped The Signal execute and heavily promote the month-long ballot across web, email, social, print, and ads, turning it into a community-driven contest. The campaign generated $5,000 in revenue, 31,700 votes, and 1,000 new email addresses, and Providence Medical Institute hosted a winners’ celebration that brought direct interaction with local families and strengthened its community presence.

The Signal

Alesia Humphries

The Signal