Case Study: WDIV-TV achieves $1MM in ballot revenue and thousands of email opt-ins with Second Street Lab

WDIV-TV Creates $1MM Ballot Program

WDIV-TV, a Detroit television station, wanted to grow beyond a single “Vote 4 the Best” ballot and turn it into a year-round audience and revenue program. Working with Second Street Lab, the station used ballot and interactive content tools to expand its local “best of” concept and increase engagement, sponsorships, and email growth.

Second Street Lab helped WDIV-TV roll out seasonal and spin-off ballots such as Vote 4 the Best and 4Frenzy Fan Choice Awards, supported by on-air, web, social, and email promotion. The results were strong: the program generated $1 million in revenue, more than 475,000 votes in the citywide ballot, over 34,000 newsletter sign-ups, and about 30,000 votes and 5,000 new email addresses per sports ballot.

WDIV-TV