Case Study: The Post and Courier achieves stronger audience engagement and growth with Second Street Lab

Children’s Museum Deal Brings in $48,000 for Paper

The Post and Courier, a media company focused on growing its audience and revenue, needed better ways to boost email sign-ups, engagement, pageviews, and overall campaign performance. It turned to Second Street Lab and its engagement campaigns and interactive content to help meet multiple business goals at once.

Second Street Lab recommended using formats like sweepstakes, quizzes, pick’ems, brackets, photo contests, and ballots, with email opt-ins built in to drive database growth. The approach helped media brands achieve measurable results such as over 4,500 opt-ins, $125,000 in revenue, nearly 80,000 quiz completions, and more than 27,000 votes, showing strong impact on engagement, monetization, and audience data collection.

The Post and Courier

Claire Linney

Interactive Deals Specialist