Case Study: KKFN-FM achieves 10,000+ annual Football Pick’Em users with Second Street Lab

KKFN’s 4-Steps to Scoring Pro Football 10,000+ Users Year After Year

KKFN-FM, “The Fan” sports radio station in Denver, Colorado, needed a way to keep fans engaged all football season while delivering strong value to sponsors and driving station revenue through its long-running football pick’em contest. The station worked with Second Street Lab and its Pro Football Pick’em product to support office pools, VIP Pickers, and advertiser sponsorships.

Second Street Lab helped KKFN-FM build a highly branded, season-long contest with sponsor integration across the website, emails, social posts, and on-air promos, plus special event tie-ins. The result was 10,000+ users for five straight years and $20,000 in sponsor revenue, with advertisers valuing the exposure and one sponsor already committing to future promotions.

KKFN-FM