Case Study: KFMB-TV drives over 3,100 contest entries with Second Street Lab

KFMB-TV Leverages On-Air Talent to Drive Pro Football Contest Engagement

KFMB-TV, a CBS affiliate news station in San Diego, wanted to grow digital revenue by creating a football pick’em promotion that could engage viewers and showcase its popular on-air talent. Working with Second Street Lab’s Pro Football Pick’em service, the station also aimed to deliver an exclusive, sponsor-focused campaign tied to its local sports audience.

Second Street Lab helped KFMB-TV run the Ultimate Pigskin Picks contest across TV spots, on-air promos, website ads, mobile ads, and weekly sports segments featuring Kyle Kraska’s picks. The integrated campaign drove strong engagement, with more than 3,100 participants over the season, while the sponsor received greater exposure and impressions than promised.

KFMB-TV