Case Study: Denton Record-Chronicle achieves $50K+ in revenue and merchant customer growth with Second Street Lab

Best of Denton Drives Customers for Merchants, $50K for Newspaper

Denton Record-Chronicle wanted to extend the reach of its long-running Best of Denton ballot, broaden community participation, and create more value for local advertisers. The newspaper also needed a way to drive revenue while turning the annual contest into a stronger guide for readers and a bigger event for the community. Second Street Lab supported the effort with its contest and interactive content tools.

Second Street Lab helped the Denton Record-Chronicle promote the ballot across print, web, Facebook, and employee outreach, while selling sponsorships, expanded listings, and “Vote for Me” ads. The campaign generated more than $50,000 in revenue, including over $37,000 from the print special section and $13,339 from ballot sponsorships and listings, and drew more than 142,000 votes from over 7,400 unique users. Advertisers reported new customers, including new patients for a chiropractor and a dentist.

Denton Record-Chronicle

Amanda Crocker

Marketing Director