Case Study: Haydel’s achieves 2,200+ opt-ins and valuable customer insights with Second Street Lab

Haydel's - Customer Case Study

Haydel’s, a local New Orleans bakery, wanted to collect customer data, grow its email and text database, and answer marketing questions about its King Cakes for Mardi Gras. Working with Second Street Lab, the bakery used a timely giveaway promotion to engage customers and gather useful insights.

Second Street Lab implemented a two-week “Win Haydel’s King Cakes for a Year” contest with a short survey, opt-in options, and a Facebook like request, promoted through radio, display, email, and social channels. The campaign generated 2,199 opt-ins and 1,284 Facebook Likes, with 56% of entries coming from mobile devices; it also revealed that 40% of participants did not know Haydel’s sold King Cakes year-round. The success led Haydel’s to sign up for additional quarterly promotions, increasing spend with the station by four times.

Haydel's