Case Study: Zimmer Radio Group achieves $30K in travel sales with Second Street Lab

Travel Agency Books $30K from Magical Vacation Sweeps

Zimmer Radio Group needed a new way to run promotions digitally and deliver more qualified leads to a local advertiser. Using Second Street Lab’s sweepstakes promotion platform and tools, Zimmer Radio Group launched its first digital contest, the Gift of Magic Sweepstakes, for Classic Travel and Tours, combining survey questions, social promotion, and an entry form to support lead generation and engagement.

Second Street Lab helped Zimmer Radio Group implement the promotion with an opt-in, bounceback offer, and social marketing across two stations, creating a campaign that drew nearly 3,500 entries. The results were strong: Zimmer Radio Group earned $6,500 in sponsorship revenue, while Classic Travel and Tours gained more than 1,300 qualified leads and sold six vacations worth almost $30,000 in revenue.

zimmer radio group

Andrea McFarland

Digital Promotions Director