Case Study: St. Louis Magazine drives qualified daycare leads and opt-ins with Second Street Lab

Sweeps Drives Leads and Opt-Ins for Local Daycare

St. Louis Magazine, a St. Louis publication, wanted to create a strong sponsorship opportunity for advertiser Kiddie Academy while generating qualified leads for the daycare and child education center. Working with Second Street Lab, the magazine needed a way to attract prospective parents and collect useful contact information through a promotion.

Second Street Lab implemented a sweepstakes offering six months of free tuition as the prize, along with email opt-in and lead-generation questions to qualify entrants. The campaign drove more than 30 leads, achieved a 62% opt-in rate, and generated $4,000 in sponsorship revenue for St. Louis Magazine.

St. Louis Magazine

Carrie Mayer

Associate Publisher of Design STL Magazine and Senior Account Executive