Case Study: Coastal Virginia Magazine achieves $60K in revenue and 9,500+ votes with Second Street Lab

Coastal Virginia Magazine - Customer Case Study

Coastal Virginia Magazine wanted to expand its COVA Giving Back Awards and increase community engagement while honoring more local nonprofits. Working with Second Street Lab and its digital voting platform, the magazine grew the program from 25 to 50 featured organizations and created a more robust nomination and voting process.

Second Street Lab helped Coastal Virginia Magazine run multi-round online voting, promote the campaign across digital channels, and support a formal gala and sponsored awards program. The effort generated more than 6,000 registered users, over 9,500 votes, and more than $60,000 in revenue from advertising and sponsorships, while boosting awareness for hundreds of nonprofits.

Coastal Virginia Magazine