Case Study: WCKX-FM achieves $10K in revenue with Second Street Lab

Pepsi Selfie Contest Brings in $10K for WCKX-FM

WCKX-FM (Power 107.5) needed a fresh way to engage listeners, promote its Powerfest event, and strengthen its relationship with Pepsi while helping the advertiser reach millennials through a local branded experience. Second Street Lab helped create the Pepsi Suite Experience selfie contest, using a photo-entry promotion tied to Pepsi and the station’s Powerfest weekend.

Second Street Lab’s solution combined on-air, digital, social, text, and on-site promotion to drive participation in the contest and VIP event. The campaign generated $10,000 in revenue as part of Pepsi’s $30,000–$40,000 annual buy, plus 102 contest submissions, more than 3,000 social media mentions, 275,000+ digital impressions, and over 100 attendees at the event.

WCKX-FM