Case Study: WYMG-FM achieves 373,345 votes and $30,000 in revenue with Second Street Lab

WYMG-FM - Customer Case Study

WYMG-FM, part of Capitol Radio Group in Springfield, Illinois, wanted to create a standout local promotion that would connect high school football fans, schools, and businesses. The station launched a “Football Player of the Week” campaign using Second Street Lab’s promotion tools to engage the community and attract local advertisers who wanted to support high school athletics.

Second Street Lab helped WYMG-FM run the contest by posting weekly nominees online, allowing listeners to vote up to 100 times per day, and promoting the program across on-air, social, web, email, and text channels. The campaign concluded with a winner’s banquet and delivered strong results: about $30,000 in revenue and 373,345 votes over six weeks, showing major community engagement.

WYMG-FM