Case Study: WSB-FM (B98.5) achieves $30K in revenue with Second Street Lab

Dream Wedding Contest Drives $30K for WSB-FM

WSB-FM (B98.5), a Cox Media radio station in Atlanta, partnered with Second Street Lab to help Lake Lanier Islands Resort reach its goal of increasing wedding bookings. Using a multi-stage Dream Wedding Contest, the station needed a way to engage couples, generate sponsor leads, and promote the resort as a wedding destination.

Second Street Lab delivered a contest campaign supported by radio, digital, landing page, Google Display Network, and Facebook promotion. The effort generated $30,000 in revenue for WSB-FM, attracted over 500 engaged couples and more than 900 additional voters as leads, and helped the resort book 10 weddings directly from the contest and related events.

WSB-FM (B98.5)