Case Study: Milwaukee Journal Sentinel achieves $80K+ in gross revenue with Second Street Lab

Milwaukee Journal Sentinel - Customer Case Study

The Milwaukee Journal Sentinel worked with Second Street Lab to create and sell a Golf Card promotion, but needed a way to boost golf course traffic while protecting course brands and generating strong deal sales. The challenge was to package attractive offers for local courses and reach serious golfers without cheapening the value of participating courses.

Second Street Lab helped the Milwaukee Journal Sentinel launch the Golf Card with a mix of print, radio, online, social, email, and event promotion, plus advertising credits for participating courses. The campaign generated over $80,000 in gross revenue in less than six months and attracted buyers from six states, with Facebook ads driving an immediate sales spike.

Milwaukee Journal Sentinel