Case Study: WCWF-TV (CW 14) achieves $12,500 in new revenue and 3,500+ opt-ins with Second Street Lab

Star Search Video Contest Drives $12K & 3,500 Opt-Ins

WCWF-TV (CW 14), part of LIN Television in Green Bay, Wisconsin, needed a way to create buzz around its “Next CW 14 Star” contest and secure a sponsor to help drive brand awareness. Second Street Lab supported the station with a contest promotion that tied together on-air, online, social, and community outreach, including a sponsored audition process and interactive voting.

Second Street Lab’s solution connected the contest closely with Paul Mitchell School through custom promotion across CW 14 and FOX 11, website pages, emails, social posts, and live auditions. The campaign generated $12,500 in new revenue for WCWF-TV (CW 14), plus 3,516 email opt-ins, 4,123 registered users, and more than 17,000 votes, and the sponsor has already renewed for the following year.

WCWF-TV (CW 14)