Case Study: Greeley Tribune achieves more qualified leads and event sponsorship value with Second Street Lab

Quiz Helps Secure Event Sponsorship, Collects Qualified Leads for Auto Dealer

Greeley Tribune, part of Swift Communications, needed to make its Tribune Craft and Gift Show spotlight sponsorship more valuable for advertiser Greeley Subaru while helping the dealer reach more local prospects and grow its email list. The Tribune partnered with Second Street Lab, using a “What Kind of Driver Are You?” quiz as part of the sponsorship package.

Second Street Lab created and hosted the quiz on the Greeley Tribune website, promoted it across social, email, print, and event channels, and added email opt-ins, lead data capture, and a bounceback coupon to drive dealership visits. The campaign helped Greeley Subaru secure the sponsorship and generated more than 300 new email addresses, plus two showroom visits the next week, with one customer buying a car.

Greeley Tribune

Bruce Dennis

Greeley Tribune