Case Study: Pro Football Pick’em achieves $50K revenue and 60 new advertisers with Second Street Lab

Florida Times-Union Scores $50K with Pro Football Pick’em, Quizzes

Pro Football Pick’em needed a way to turn local football excitement into sustained audience engagement and new ad sales, and it partnered with Second Street Lab to launch its first pro football pick’em campaign for the Jacksonville market. The contest was built around the Jacksonville Jaguars and included weekly quizzes and sponsor packages to attract both fans and advertisers.

Second Street Lab helped implement an integrated promotion across the website, email, social media, print, and local advertising, supported by tiered sponsorship options and prize-driven engagement. The campaign delivered five months of continued engagement and revenue, generated $50K in its first year, and brought in 60 new advertisers.

Pro Football Pick’em