Case Study: Kroger achieves viral engagement and $25K in revenue with Second Street Lab

Kroger - Customer Case Study

Kroger, a local grocery store, wanted to spotlight its Mother’s Day specials and needed a creative way to drive awareness and engagement. Second Street Lab helped launch a personality quiz, “Who’s Your TV Mom?”, paired with a sweepstakes for a $250 Kroger gift card and a digital ad campaign across site placements and Facebook.

Second Street Lab’s solution generated strong response, with more than 11,000 users taking the quiz and Facebook driving 1,028 likes, 10,315 clicks, and 162 comments. The promotion produced $25,000 in revenue for the media company, and Kroger was so pleased with the results that it planned to run more quizzes in the future.

Kroger