Case Study: YMCA achieves more foot traffic and email opt-ins with Second Street Lab

YMCA - Customer Case Study

YMCA partnered with Second Street Lab to promote a newly renovated facility and change public perception of the location after an $11.2 million upgrade. The organization needed a better way to generate interest, collect leads, and encourage more people to visit and consider membership.

Second Street Lab helped launch an online sweepstakes featuring a three-month family membership and a Visa gift card, plus a bounceback email offering a free two-week pass to drive foot traffic. The campaign delivered strong results for YMCA, including 322 email opt-ins, new memberships, and more visits to the facility, while Second Street Lab also generated 308 opt-ins and $13,000 in sponsorship revenue.

YMCA