Case Study: WQNU-FM achieves a $20K sponsor spend increase with Second Street Lab

Cutest Baby Contest Inspires Sponsor to Increase Contract by $20K

WQNU-FM, a Cox Media Group radio station in Louisville, Kentucky, worked with Second Street Lab to help sponsor USA Baby stand out from bigger baby retailers. The station used a Cutest Baby in Louisville photo contest to generate buzz, attract entries, and create new opportunities for the advertiser.

Second Street Lab helped WQNU-FM run the contest through on-air promotion and social media, with the sponsor receiving promotional spots and naming rights. The campaign delivered 160 submissions and nearly 4,000 votes, and USA Baby increased its spending with WQNU-FM from $14,000 to $34,000, leading to a direct annual contract with the station.

WQNU-FM